Request for Proposal at Americares

 Request for Proposal at Americares 

 

Request for Proposal

Creative ideas and Graphic Design Services for the Community Respective Maternity Care – Social Behavior Change (RMC-SBC) package.

Task: To design and develop graphics, guides, stories and creative concepts to provide information to girls, women, their partners and community to expect, seek and demand for Respectful maternity care provided under the USAID CPRC Project.

Period of performance: (For 40 days) between May/June 2023 and July/August 2023.

1. Background

Americares is a health-focused relief and development organization that saves lives and improves health for people affected by poverty or disaster. Americares supports local health centers, helping providers meet needs of their patients and communities-in times of disaster and every day. A deeply collaborative organization, we have built an unrivaled network of local, national and international partners delivering health services, emergency programs and medicine security.

I.I. About The Community Partnerships for Respectful Care (CPRC) Project:

The Americares Community Partnerships for Respectful Care (CPRC) is a 5-year project (2020-2025) funded by the U.S. Agency for International Development (USAID) to contribute to reducing mortality and morbidity among mothers and their children through improved community-based health care. The USAID CPRC project (USAID Uzazi Staha in Swahili) provides strategic technical assistance at the national, regional and council levels to improve the quality and uptake of RMNCAH+FP and nutrition services, as well as strengthen RMC in Tanzania. Americares Tanzania works with Christian Social Services Commission (CSSC) in the implementation of the USAID CPRC project in the Mwanza Region.

The issue of disrespect and abuse directly and negatively affects the uptake of essential maternal and child health services by women and their families. At the same time, the best evidence-based practices put delivery with a skilled birth attendant (SBA) — a midwife, nurse, or doctor who has undergone specialized training — near the top of the list of interventions that have the greatest impact on maternal mortality. Empowering women by increasing their knowledge of health services they should receive and how healthcare providers should treat them is an important contributor to decision-making which leads to increased healthcare seeking and improved quality of services.

I.I.I. Terms of Reference:

This ToR seeks to identify a qualified local firm or individual consultant to design and develop SBC graphics, guides, stories and creative concepts to provide information to girls, women, their partners and community to expect, seek and demand for Respectful maternity care. The qualified local firm or individual consultant will also provide assistance, guidance and developing U=U materials during the workshop under CPRC and Breakthrough Action guidance and as per the below deliverable and objectives.

I.V. Overall objective: 

USAID CPRC project seeks to retain the services of an agency/consultant/individual to provide creative development services to drive implementation of its SBC programming. Under this activity, the firm/consultants/individuals will have the opportunity to perform the following tasks for the CPRC project:

1. Creative concept development, copywriting, art direction, graphic design, illustration and photography, providing ready to print materials, that will be used to support interventions of RMC.
2. Participate in materials adaptation with the CPRC Project in collaboration with Breakthrough ACTION Tanzania team, MOH, and other stakeholders as necessary.
3. Collaborate with CPRC and Breakthrough ACTION to develop prototype materials for pre-testing.
4. Revise materials to include pre-test findings.
5. Where applicable develop stakeholder dissemination presentations to pitch refined concepts and materials.
6. Specific Tasks and Deliverables.

For this assignment, the firm/consultant is expected to manage the entire continuum of creative development from concept development and design. The contractor will be expected to undertake the following tasks for the duration of this assignment:

1. Attend briefing meetings with CPRC, Breakthrough ACTION, MOH and other stakeholders (as required) to establish and agree on processes and procedures for working together.
2. Develop relevant artworks/layout documents as and when requested by CPRC and Breakthrough ACTION teams.
3. Present artworks/layout documents to key stakeholders during MOH engagement meetings for review and input.
4. Participate in concept testing as organized by CPRC and Breakthrough ACTION and revise concepts accordingly.
5. Produce mock-ups for pre-testing of final executions and participate in field testing of various materials.

V.I. Expected Deliverables: 

For this contract, the Consultant/Individual/agency is expected to complete the following deliverables. All deliverables must be approved by the CPRC and Breakthrough ACTION teams:

Procurement Type	Procurement Description	Specific Service	Department	Required Date
Male Engagement resources.	Creative Concepts/ideas generation, Graphic Design and Creative Services.	Kijiwe cha kahawa Guide. Kambi za Wavuvi Guide. Kijiwe cha bodaboda Guide. Vibanda Umiza. Promotional materials/SBC print materials ie Post cards, brochure, fliers, reflates. Ready to use radio spots (at least 10 content) Radio talk show guide	Community RMNCAH+FP/RMC
Health Market (Gulio La Afya) resources.	Creative Concepts/ideas generation, Graphic Design and Creative Services.	Gulio la Afya guide (script angles) Promotional materials/SBC print materials ie Post cards, brochure, fliers, reflates. PA’s a day before. Ready to use radio spots (at least 10 content)	Community RMNCAH+FP/RMC
Feedback& Reporting Mechanism resources.	Creative Concepts/ideas generation, Graphic Design and Creative Services.	SBC print materials demonstrating feedback and reporting Mechanism SBC print materials demonstrate clients and providers’ rights. Improved clients-service charter. Colour coded voting cards/Vibonzo. Ready to use radio spots (at least 10 content)	Community RMNCAH+FP/RMC
Religious and Influential Leaders resources.	Creative Concepts/ideas generation, Graphic Design and Creative Services.	Brochures (2) for Influential leaders Brochures (2) for Religious leaders Religious Leaders factsheet (2) Influential Leaders factsheet (2)	Community RMNCAH+FP/RMC
Nzengo Afya resources.	Creative Concepts/ideas generation, Graphic Design and Creative Services.	Nzengo Afya facilitation guide. SBC print materials Promotional materials ie Post cards, brochure, fliers, reflates.	RMNCAH+FP/RMC

V.I.I. Qualifications, Application and Submission Modalities:

1. Consultant/Agency/Individuals Preferred Qualifications:

• Health Behavior, Psychology, Mass/Strategic Communication Marketing, or related field, Masters in Public Health, Behavioral Science or Communication will be an added advantage.
• Demonstrated experience conducting Co-Applied Human-Centered Design (HCD) principles in designing, prototyping, and iterating context-specific solutions.
• Strong knowledge of RMC-SBC frameworks and human-centered approaches and experience in the design/implementation of effective SBC interventions.
• Experience in design and development of SBCC/RMC demand creation materials.
• Strong experience and skills in workshop facilitation and fostering collaboration.
• Demonstrated skills and experience in qualitative and quantitative research, including synthesis, contextualization, and ability to translate formative research to programmatic strategies and goals.
• Excellent organizational skills and demonstrated ability to manage details.
• Strong verbal and written communication capability.
• Strong interpersonal skills with the ability to work effectively with a wide range of personalities.
• Demonstrated proficiency with Microsoft Office suite.
• Must be able to read, write and speak fluent English and Swahili.
• Experience in SBC in RMNCAH+FP/RMC projects is strongly preferred.
• Experience supporting USAID-funded projects is a plus.

Note: The overall page limitation for the technical application is 10 pages (not including the cover page, acronyms, table of contents, and annex). The application shall be written in English and typed on A4 paper, must use Arial, size 12 font, and standard 1-inch margins with each page numbered consecutively. (Points will be deducted for applications that do not follow guidance).

Applications should have all components below as relevant for the selected objective;

No	SECTION	CONTENT	SCORE (Out of 100)	PAGE MAXIMUM
A	Cover letter	Preferably in organization headed letter, outlining the documents submitted, and signed by Executive Director or one of the senior management members.	N/A	1
B	Cover page	Must include title, Agency/Consultant/Individual name and logo, date of submission, submitted to, and submitted by.	N/A	1
C	Acronyms list	Must include all the acronyms in an alphabetical order.	N/A	1
D	Table of contents	Updated table of contents.	N/A	1
Technical Application body
1	Agency/Consultant/Individual Information	Includes applicant’s name and contact details, along with establishment and registration information with physical address. Includes name and titles of the senior management team. Please also include a short narrative on the organization’s background.	10	1 (plus attachments)
2	Past performance	Gives applicant’s history, experience with similar programs including names of previous assignments and level of funding.	10	1
3	Activity/Assignment Design	Describe proposed project design, considering the activity categories and approaches highlighted in the table above. Activities should be able to be directly linked to achievement of indicators in section V.I of this ToR.	25	3
4	Implementation Plan	Gantt Chart illustrating the proposed activities in a table format. Indicate timeframe in days.	10	2
5	Capability Statement & Target Setting	Describes applicant’s personnel, resources and networks available to accomplish proposed activities in a cost-efficient and timely fashion. Demonstrates applicant’s knowledge of USAID Uzazi Staha targets and selection process for the applicant’s target selection.	10	2
6	Proposed Milestones	Detail proposed milestones from your work plan and targets for periodic payments throughout the assignment. Note: These are subject to review and change before issuing of consultancy.	10	1
7	Detailed Budget	Provides costs of activities in an Excel format. Costs for each activity should be linked to the activity using the same numbering and activity headings. Budget lines should be clear and unit costs reasonable for efficiency. Budget notes should be included in the budget template.	20	Excel template to be provided
8	Annexes	·       A copy of registration certificate or a certificate of compliance. ·       References from other satisfied organizations/clients. ·       Accreditation document. ·       A copy of the organogram. ·       Bank account information. ·       Copies of the latest quarterly narrative and financial report.	5

1. Submission

Submit your inquiries and application package via infotanzania@americares.org  Please write “Americares/CPRC project: Creative ideas and Graphic Design Services for the Community Respective Maternity Care – Social Behavior Change (RMC-SBC) package” in the subject of every email you send related to this advert.

• The deadline for receiving inquiries/questions/clarifications is Sunday, 7^th May 2023, at 6:30 pm (East African Time).
• Applications must be submitted no later than Wednesday, 10^th May 2023, at 6:30 pm (East African Time).
• Applications received after the deadline will not be considered.

Note: Americares will not refund any costs incurred by the Consultant/Agency/Individuals in preparation for this application. This includes, but is not limited to, costs for preparing and submitting an application and other communications related to the application. You should Consider your application unsuccessful if you do not hear back from Americares by April 25, 2023, at 4:30 pm. Thank you for your interest in Americares work in Tanzania and for supporting national initiatives to saving lives and improve health for people affected by poverty or disaster so they can reach their full potential.

1. Contact person(s):

The contact person for this assignment is the CPRC Project Director. Interested consultants/Agencies/individuals may obtain further information at the address infotanzania@americares.org during working hours from 08:00 – 17.30 hours from Mondays to Fridays inclusive except on public holidays.

See also: 247 New Job Vacancies at Wizara ya Afya Tanzania