Having a Good Domain Name is Mandatory for your Online Business. A Domain name is the key element of your website and it is very important to choose a domain name which works for your business.
Here are some of the key points which proves that choosing a domain name is very important: -
YOUR FIRST IMPRESSION
First
thing is always your URL. A good domain name can make a positive and
lasting impression whereas a bad domain name can send visitors running.
Having your own domain name makes your company look professional. If you publish your site through an ISP or a free web-hosting site, you’ll end up with a URL such as www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a www.yourcompany.com domain name does.
IT AFFECTS SEO
As, the exact match domain names are no longer a necessity, keywords in your domain name helps in the SEO ranking.
The main key to a SEO-friendly domain name is branding. For example, would Apple register a domain name like Best-smart-phone-ever.com? No. Apple has an established brand that doesn’t need further keyword-stuffing in its domain name.
Google likes brands because users like brands. A strong online brand means users are more likely to click on, read, share, and link to a website. The more people will remember your brand, the more they will revisit you, and thus increasing your website’s credibility and trust value – end result: positive branding that will help your website gain higher Google rankings.
MAKES YOUR BRAND A BRAND
Choosing
the right domain name also increases the brand recognition this is why
you shouldn't go with cheap domains if you want to have good reputation
of your online business.
More than anything else, a domain name
can increase awareness of your brand. If your domain name matches your
company name, it reinforces your brand, making it easier for customers
to remember and return. It will also be easier to win business via word
of mouth because customers will remember your name and pass it along to
friends.
The bottom line is that a good domain name can go a long
way toward generating traffic to your website and building your
reputation. That, in turn, will result in more customers and better
sales.
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